Elaine Berger was the Senior Vice President of Specialty Leasing/Partnership Marketing for Pennsylvania Real Estate Investment Trust (PREIT)
In her role, she oversaw the development and management of Specialty Leasing/New Business Development and Partnership Marketing for Pennsylvania Real Estate Investment Trust. She was responsible for revenue generation in excess of 40 million dollars, by a team of 35 people.These departments are responsible for the leasing of retail merchandising units, kiosks, pop up in-line stores and non-traditional retail vehicles; as well as the selling of non-traditional branding opportunities to advertisers.
A member of the Executive Steering Committee at PREIT , Ms. Berger helped formulate the direction, goals and implementation of the long term initiatives of the company, as well as assess and manage the day to day operations and leasing of the malls. Elaine has extensive experience in the shopping center and retail industries in Leasing, Specialty Leasing, Management, Marketing, and Visual Merchandising.
Ms. Berger joined PREIT in 1991 to implement and develop the Specialty Leasing/ New Business Development program. Prior to joining PREIT, Ms. Berger worked for Westfield, Inc. as an Assistant General Manager for Garden State Plaza, responsible for daily operations of the Mall. Previously, she was a Marketing Director for Kravco Co., and a special events and publicity manager for Abraham and Straus Department Stores.
Recognized as an industry leader, Elaine Berger has been an active member of International Council of Shopping Centers (ICSC) and over the past 25 years.
Ms. Berger was integral in the planning of numerous industry conferences and certification exams, including the ICSC CLS committee, the planning committee for the ICSC Temporary Tenant Conference for numerous years (co-chairman of the 1997-1998 conferences) and the Fall Management/Marketing Conference committee.
She has also appeared on CNBC’s show “How to Succeed In Business”, and served on the Board of Leadership Philadelphia and the Board of The New York Musical Festival. She currently sits on the Board of The Performing Arts Project.
Ms. Berger earned a Master’s Degree in City and Regional Planning and a Bachelor’s Degree in Environmental Design from Pratt Institute, and holds the CLS (Certified Leasing Specialist) designation from ICSC.