Board

PRESIDENT

Benjamin D. Goldberg is a Vice President and counsel at D. E. Shaw & Co., L.P., a global investment and technology development firm, where he focuses on technology, intellectual property, outsourcing, professional services, and other related contracts. Prior to joining D. E. Shaw, he worked in-house at Barclays Bank PLC and as an associate at Robinson & Cole LLP. Ben received his B.A., cum laude, from New York University (Journalism, Political Science) and his J.D., cum laude, from Case Western Reserve University School of Law. Ben also sits on the Board of Directors of the Off-Broadway Transport Group Theater Company and is active in the theater community.

VICE-PRESIDENT

Nikole Vallins is an independent producer, casting director, and artistic consultant. She is also a founding member of the Performing Arts Project and serves on the faculty in addition to the board. Most recently, she was the Artistic Consultant for the Choreography and Equity Departments at McDonald Selznick Agency. She left to start her own company as an audition coach. Producing projects include Indomitable: James Brown at Le Poisson Rouge, National Asian Artist’s Project’s Oklahoma! and Steven Jamail’s Concert at Hudson Terrace. As a casting director, she has worked at Binder Casting and at Dave Clemmons Casting on such projects as A Chorus Line, Finian’s Rainbow, White Christmas, The Lion King, Gypsy, the NY City Center Encores! series and the feature film Hairspray. Nikole is also a co-creator of The Next Step Audition Workshop in NYC. She is on the Artistic Advisory board of Rosie’s Broadway Kids and was a faculty member at The Broadway Theatre Project for seven years.

TREASURER

Lucius M. Dyal, Jr. (Jake) is an attorney practicing in Tampa, Florida. He has been a member of the Florida Bar since 1966, and is board-certified in international law. Jake is also an honorary member of Bar Associations of Lima, Peru and the Republic of Honduras as well as the past Chair of the International Law Certification Committee of the Florida Bar. He has more than 40 years of experience in international commercial transactions including structuring investments, and forming and monitoring offshore corporations. Other activities and offices held include: Society of International Business Fellows (President); Advisory Board of the University of South Florida College of Engineering (Chairman); Tampa Foreign Trade Zone Board (Chairman); Tampa World Trade Council (Chairman); Museum of Science & Industry Foundation (Chairman); Greater Tampa Chamber of Commerce (General Counsel); University of Florida College of Law Board of Trustees. Jake is a proud graduate of Auburn University with a Bachelor of Science in Civil Engineering, served in the U.S. Army Corps of Engineers, and received his Juris Doctor degree from the University of Florida. He has been active in The Performing Arts Project since its inception.

SECRETARY

Margaret Pike is an attorney and small business owner based in North Carolina. After working in public relations, advertising, and media relations, Margaret earned her law degree from Wake Forest University. She practiced in the area of litigation before launching Graduate Enterprises LLC, a rental property management venture.  Margaret serves on several governing boards including Salem Academy & College Board of Trustees and Kaleideum, and has previously served as a Director of NC Banker’s Association’s Camp Challenge Board and Friends of Brenner Children’s Hospital Board, among others. She is married with two wonderful children. Margaret is passionate about theater and thrilled to be associated with The Performing Arts Project.

Elaine Berger was the Senior Vice President of Specialty Leasing/Partnership Marketing for Pennsylvania Real Estate Investment Trust (PREIT)

In her role, she oversaw the development and management of Specialty Leasing/New Business Development and Partnership Marketing for Pennsylvania Real Estate Investment Trust. She was responsible for revenue generation in excess of 40 million dollars, by a team of 35 people.These departments are responsible for the leasing of retail merchandising units, kiosks, pop up in-line stores and non-traditional retail vehicles; as well as the selling of non-traditional branding opportunities to advertisers.

A member of the Executive Steering Committee at PREIT , Ms. Berger helped formulate the direction, goals and implementation of the long term initiatives of the company, as well as assess and manage the day to day operations and leasing of the malls. Elaine has extensive experience in the shopping center and retail industries in Leasing, Specialty Leasing, Management, Marketing, and Visual Merchandising.

Ms. Berger joined PREIT in 1991 to implement and develop the Specialty Leasing/ New Business Development program. Prior to joining PREIT, Ms. Berger worked for Westfield, Inc. as an Assistant General Manager for Garden State Plaza, responsible for daily operations of the Mall. Previously, she was a Marketing Director for Kravco Co., and a special events and publicity manager for Abraham and Straus Department Stores.

Recognized as an industry leader, Elaine Berger has been an active member of International Council of Shopping Centers (ICSC) and over the past 25 years.
Ms. Berger was integral in the planning of numerous industry conferences and certification exams, including the ICSC CLS committee, the planning committee for the ICSC Temporary Tenant Conference for numerous years (co-chairman of the 1997-1998 conferences) and the Fall Management/Marketing Conference committee.

She has also appeared on CNBC’s show “How to Succeed In Business”, and served on the Board of Leadership Philadelphia and the Board of The New York Musical Festival. She currently sits on the Board of The Performing Arts Project.

Ms. Berger earned a Master’s Degree in City and Regional Planning and a Bachelor’s Degree in Environmental Design from Pratt Institute, and holds the CLS (Certified Leasing Specialist) designation from ICSC.

Lucy Rose’s combination of education and experience in for-profit, non-profit, government, and patient care settings, coupled with her extensive experience as a trainer and educator, provides the depth of knowledge and expertise necessary to equip pharmaceutical companies to face a rapidly changing future. From 1995-97, Ms. Rose served as the Director of the Office of Training and Communications for the Center for Drug Evaluation and Research (CDER) of the Food and Drug Administration. There, she designed and implemented programs to improve external communications with the pharmaceutical industry, health care professionals, and consumers. Additionally, she designed and implemented programs to improve employee performance, including leadership and management development. Examples of programs introduced during Ms. Rose’s leadership include: design and implementation of CDER’s Website, Live Satellite Educational TV programs with the pharmaceutical industry, comprehensive introductory training programs for new reviewers, and design and implementation of CDER’s crisis communication program. Lucy led CDER’s Division of Drug Marketing, Advertising and Communications (DDMAC) from 1993 to 1995. In this capacity, she was responsible for the regulatory oversight of all prescription drug advertising and marketing to U.S. health care professionals and consumers. Among those challenges encountered during her leadership were the CME (Industry Supported Scientific and Educational Activities) Guidance and Direct to Consumer Broadcast Advertising considerations. Prior to joining FDA, Lucy was associated for seven years with Mead Johnson Pharmaceuticals, a division of Bristol-Myers Squibb Pharmaceuticals. She began her career as a sales representative, served as a regional sales trainer, and for four years was the District Sales Manager of the Washington, DC district. Lucy earned a B.S. degree in biology from Salem College in Winston-Salem, NC and an MBA from Averett College. In addition, Lucy graduated from the Wake Forest University Physician Assistant Program as a board-certified Physician Assistant. She has also been honored with a number of awards. The FDA twice selected her for their highest leadership accolade, the Award of Merit, for her leadership at DDMAC and at the Office of Training and Communication. DTC Perspectives and PHAME have elected her to their respective Direct To Consumer Hall of Fames for her many years of leadership in the DTC arena. Additionally, Lucy speaks extensively at professional conferences on the regulatory and compliance issues surrounding the promotion of prescription drugs.