Lucy Rose’s combination of education and experience in for-profit, non-profit, government, and patient care settings, coupled with her extensive experience as a trainer and educator, provides the depth of knowledge and expertise necessary to equip pharmaceutical companies to face a rapidly changing future. From 1995-97, Ms. Rose served as the Director of the Office of Training and Communications for the Center for Drug Evaluation and Research (CDER) of the Food and Drug Administration. There, she designed and implemented programs to improve external communications with the pharmaceutical industry, health care professionals, and consumers. Additionally, she designed and implemented programs to improve employee performance, including leadership and management development. Examples of programs introduced during Ms. Rose’s leadership include: design and implementation of CDER’s Website, Live Satellite Educational TV programs with the pharmaceutical industry, comprehensive introductory training programs for new reviewers, and design and implementation of CDER’s crisis communication program. Lucy led CDER’s Division of Drug Marketing, Advertising and Communications (DDMAC) from 1993 to 1995. In this capacity, she was responsible for the regulatory oversight of all prescription drug advertising and marketing to U.S. health care professionals and consumers. Among those challenges encountered during her leadership were the CME (Industry Supported Scientific and Educational Activities) Guidance and Direct to Consumer Broadcast Advertising considerations. Prior to joining FDA, Lucy was associated for seven years with Mead Johnson Pharmaceuticals, a division of Bristol-Myers Squibb Pharmaceuticals. She began her career as a sales representative, served as a regional sales trainer, and for four years was the District Sales Manager of the Washington, DC district. Lucy earned a B.S. degree in biology from Salem College in Winston-Salem, NC and an MBA from Averett College. In addition, Lucy graduated from the Wake Forest University Physician Assistant Program as a board-certified Physician Assistant. She has also been honored with a number of awards. The FDA twice selected her for their highest leadership accolade, the Award of Merit, for her leadership at DDMAC and at the Office of Training and Communication. DTC Perspectives and PHAME have elected her to their respective Direct To Consumer Hall of Fames for her many years of leadership in the DTC arena. Additionally, Lucy speaks extensively at professional conferences on the regulatory and compliance issues surrounding the promotion of prescription drugs.